J-15 avant le lancement de la Coupe du Monde 2012 à Aalter !
Dos semanas para comenzar la UCI World Cup en Aalter!

Just two weeks until the opening of the World Cup in Aalter!

Saturday 19 May 2012
by Ben Swales
popularity : 5%

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The 2012 UCI Trials World Cup gets under way in two weeks in Belgium in multiple World Champion Kenny Belaey’s home town of Aalter. The organisation of the event was all finalised on Wednesday and the opening round, which will launch the new World Cup format, with the new “Super Final”, has been called by Kenny Belaey “the most mediatised in the history of trials”, with huge international coverage, including TV!

The competition is sure to be more intense than ever, particularly as the cards have been reshuffled considerably this year. In 26”, last year’s winner Vincent Hermance has moved to 20”, meaning that the fight for the top spot will be between World Champion Gilles Coustellier (who showed his excellent form at K-124 Days), Kenny Belaey and Giacomo Coustellier, who had a very strong start to the 2011 season. Behind them, the rest of the pack will be pitched in a close battle for a spot on the Final and the Super Final, with Hannes Hermann, Guillaume Dunand, Aurélien Fontenoy, Iciar Van den Bergh, Nicolas Vuillermot and more all vying for the podium. In the Junior category, Pierre-Charles Thomas will be riding on home turf, but will have to contend with the super-talented Jack Carthy, who will be making his first World Cup appearance, with the highest of ambitions. JPEG - 126.4 kb in 20”, Benito Ros, who didn’t ride at K-124 Days due to a knee injury, has been saving himself for the first UCI fixture of the year, will almost certainly not have to worry about his protégé Abel Mustieles taking his crown – the young Spaniard injured his hand in training and was recently operated on – and his long standing adversary Dani Comas has quit the UVI to focus on the BIU season. He won’t have it all easy though, Rick Koekoek will be keen to take advantage of the absence of the two Spaniards, and Vincent Hermance is looking to make waves in the category - not to mention the young and super-motivated riders keen to make a name for themselves, like Ion Areitio, Théau Courtès or Loris Braun. In Femina, will there be anyone who can stand in the way of Spain’s Gemma Abant Condal in her quest for another victory?

Mark the date in your diaries, this is sure to be a spectacular and intense competition, and with plenty of entertainment planned as well (speed trial contest with a €1,000 prize pot, Red Bull Djs and concerts) there is plenty going on outside the competition! For those of you that can’t make it, Tribal Zine are media partners of the event and will be covering the event live from Aalter.

Below is the poster and the programme of events. The new rules are explained here: 2012 : the Super World Cup!. The full 2012 UCI calendar is available here: The 2012 UCI calendar. For more information, head over to the event’s official website!

Poster

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Programme

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Media

Organiser-in-Chief Kenny Belaey sent out a press release on 17/05/2012 which gave more detailed information on the event and the media plan that was launched yesterday to boost the profile of the Aalter World Cup, presented by Volkswagen Utility Vehicles.

JPEG - 88 kb Yesterday at 15:00 we gathered together various journalists from various national and international sports publications. Among them was football commentator Tom Boudeweel, who led the conference in which riders and trainers expressed their ambitions and the sponsors and city representatives gave the reasons that they wanted to support the event.

Then, at 19:00, we held an Eliminator Race was held in the town centre and the winner took away a bike worth €580… A new trials rider was born!

Here’s a preview of the media plan as it stands at the moment:

JPEG - 78.5 kb Written press

- An A4 page in the May issue of O2 Bikers and an article following the event
- A poster in the Het Nieuwsblad national newspaper, with 260,000 copies printed
- An exclusive 4 page interview in P Magazine, with a weekly readership of 350,000
- Our own flyer and poster campaign.

E-partnerhsips

- www.glssport.be
- www.clint.be
- An event app that will soon be available from www.redbullmobile.be
- www.tribalzine.com

TV partnerships

- AVS regional TV will cover all of the competitions
- RTBF will run a report
- Www.lifetv.be: LIVE coverage of the 26” Super Final
- Www.sporza.be: LIVE coverage of the 26” Super Final
- www.extreme.com: 1 hour of live coverage of the 26” Super Final
- www.extreme.com: Will be following me before and during the event to put together a making of video. They will be with me for two months, following me all over the world and it will be the 6 episode of my Big Time Trial Adventure series.
- Last but not least... Title sponsors Volkswagen Utility Vehicles will launch their new TV advert on VT4, 2BE, VTM + RTBF 1 1 2, RTL and Club RTL, which will end with the line “Come and support Kenny at the UCI World Cup in Aalter!”.

It’s the biggest media campaign ever put in place in the history of trials, so we hope that plenty of people will come to the event, which is free entry, and has space for 3,000 people around the sections and 3,000 more in front of the giant 30m screen!

All the best,

Kenny www.worldcuptrial.com

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